Online food ordering and delivering platform Zomato said it has managed to acquire 1.5 lakh paid subscribers for its premium Gold service.
Zomato Gold service, launched last year, allows consumers to avail free food and drinks at restaurants.
“Zomato, which now has Ant Financial as an investor, sold as many as 40% of the total subscriptions through referrals,” said its founder Deepinder Goyal in a blog post. Soon after Zomato launched Gold service it had acquired 30,000 customers.
“According to our restaurant partners, increase in new customers and improvement in customer loyalty was the biggest driver for satisfaction with Zomato Gold. Additionally, we found that there is a three times increase in Zomato traffic on Gold vis-a-vis non-Gold restaurants. The increase in inbound requests from restaurant partners (more than 200 per month as we speak) further reinstates the excitement for Zomato Gold in the restaurant owner community,” Goyal said in the blog.
Zomato is likely to onboard more partner restaurants on its platform this year to expand its business to every major city in India.