The music streaming space in India is witnessing immense competition, especially among the foreign companies looking to strengthen their position in India. After Spotify’s successful entry in the Indian market, YouTube Music has now announced to have hit 3 million downloads within one week of its launch.
Google-owned video sharing platform YouTube had launched its music streaming service in India on March 12. It introduced a free ad-supported version of YouTube Music while the premium paid version for ad-free music is for INR 99 per month. It also forayed into the original video streaming market in India with YouTube Originals.
“This year YouTube is celebrating 11 amazing years in India. We’re proud of the extraordinary growth across the platform, especially with music. Right here in India, more and more people are using video for entertainment and learning. And by 2020, it’s expected that 500 million internet users in India will consume online video. The momentum and the potential is vast,” said Susan Wojcicki, CEO of YouTube.
As the online media industry promises huge opportunity in India, several online streaming companies such as YouTube, Netflix, Spotify etc have been looking to strengthen their footprint in the Indian market.
Right before YouTube launched its music streaming app after Sweden-based Spotify expanded its services in India in February. The company is charging INR 119 per month for its ad-free premium version.