Chinese smartphone giant Xiaomi is betting big on India. After having created a huge customer base, the company is now planning to launch 5000 more Mi Stores across the country by 2019.
Moreover, the company is betting on rural India. According to Xiaomi, it has already opened more than 500 Mi Stores across villages in India. Manu Kumar Jain, the global vice president of Xiaomi and the managing director of Xiaomi India, shared the development in a social media post.
“Xiaomi is opening rural #MiStore with ‘New Retail’ concept across the country. These are exclusive stores that bring Xiaomi’s flagship experience to rural consumers,” he said.
Located across 14 states, the all new Mi Stores have an average size of 300 sq ft. and reflect the signature design of Xiaomi’s Mi home stores.
“Mi Stores display futuristic interiors with minimalist concept, offering customers the valuable opportunity to experience and purchase all Xiaomi products of India under one roof,” the company said.
Xiaomi’s plan to launch 5000 Mi Stores by 2019 is expected to create more than 15,000 jobs across different categories. According to market analysts, Xiaomi smartphones have a 30.4% share in the Indian market, which makes it the top selling brand by volume compared to other major players such as Samsung, Nokia, Oppo and others.