Online food delivery and ordering app Swiggy and digital payment platform FreeCharge received a cease and desist notice for using Indian cricketer Prithvi Shaw’s name for commercial activities.
According to reports, both the companies have been served “cease and desist” notice from Baseline Ventures, Shaw’s sports marketing company, seeking compensation of $135K (₹ 1 crore) from each of them for allegedly “encashing the name and fame” without authorisation in the tweets by these two companies.
Swiggy and Freecharge had published ads featuring the 18 year old player for scoring a century in his debut test match against West Indies in Rajkot on October 4.
“There is no problem on congratulating a player or an athlete or any talent. The issue is, when you use that congratulatory message and on top of that brand attribute links to the success of the talent, then obviously, it would be inflicting into someone’s right or is potential to hurt. We cannot have brands or companies trying to use these kind of ambush marketing communication,” said Tuhin Mishra, MD, Baseline Ventures.