Online payments platform Paytm has announced the launch of spam-proof SMS Inbox as a part of the Paytm Inbox. The Paytm Inbox is equipped with proprietary Machine Learning (ML) algorithms to classify messages into personal, transactional and promotional categories. This systematic categorization helps users filter the messages accordingly.
The app will categorise the messages locally on the device only after the users give their explicit consent to avail this service, says Paytm. Upon activation, the app informs the users about the various classifications of the SMS categories and their utility value.
Similar to the other messaging apps, users can also choose to delete one or several threads, re-classify SMS and mark SMS as read/unread.
“We have witnessed a huge discomfort by mobile phone users in SMS especially with the bulk of it being spam. As a technology company, we want to offer a convenient solution to this problem and are excited to announce the launch of the Spam-proof ‘SMS Inbox,” said Deepak Abbot, Senior Vice President of Paytm.