Paytm users will now be able order food directly from the app. The digital payments company has partnered with food delivery platform Zomato to take food orders using its payment app from across the country with focus on Tier 2 and Tier 3 cities.
According to a press release by One97 Communications Ltd, Paytm’s parent company, the feature is already live in Delhi-NCR.
“Our association with Zomato is a valuable addition to our platform in bringing the convenience of ordering food online through our app,” Paytm senior vice-president Renu Satti said.
Paytm maintains that a majority of its customers are from mid-tier cities. With this integration, Paytm expects to drive its mobile payments services for purchasing food both online and offline. According to the company, Paytm QR feature is already gaining traction as an offline payments platform for restaurants.
The company is also engaged in enabling Paytm BHIM UPI for offline payments. It claims that more than six million offline merchants out of its 9.5 million offline merchant base accept Paytm BHIM UPI for various purchases.
“We are excited to be partnering with Paytm to integrate our online food delivery service with their mobile app. This will allow us to reach a much larger user base and add to the overall experience of ordering from Zomato,” said Mohit Gupta, CEO, Zomato.