Ecommerce platform Paytm Mall said it has doubled the market share to 14% this year. The company had recently raised ₹2,900 crore from SoftBank and Alibaba to push the business and to overtake top players, Amazon and Flipkart.
Paytm Mall will push the electronics category, which has largely been a competitive segment for ecommerce majors, as it announced a partnership with ASUS India to become its primary sales channel.
As a part of the move, Paytm has rolled out its initial POS (point-of-sales) solution in all the 70 ASUS outlets in India. The company has already spent $30 million for POS installations across offline outlets.
Through the POS technology, the retailers will be able to sell ASUS devices both offline and online, apart from managing the inventory solution for the store and keeping track of sales.
“Usually tracking sales and managing inventory real time remains a big challenge for retailers. The POS system will be rolled out eventually to other brand stores as well. Implementation takes time as the retailers have to be convinced and trained on the features before,” said Amit Sinha, COO, Paytm Mall.
Paytm Mall’s strategy to grab more sales by partnering with brands for exclusive launches is likely to bring fierce competition in Indian ecommerce sector. The company is also looking for more partnerships in the electronics category.