Paytm Launches Loyalty Program ‘Paytm First’ to Take on Flipkart Plus and Amazon Prime

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Mobile payments company Paytm has launched subscription-based rewards and loyalty program, called Paytm First, bringing on board subscription plan of popular apps in one place, as it gears to compete its rivals, Amazon Prime subscription and Flipkart Plus.

A customer loyalty program is generally given to customers who frequently make purchases and in return offers customer free merchandise, rewards, coupons, etc. The move, Paytm said, is aimed at capturing over 30 lakh subscribers with over 3 million subscriptions within a year.

In this rewards and loyalty program, the company will be providing subscriptions on services such as entertainment, shopping and food apps, and on-demand OTT. For this purpose, it has roped in Zomato Gold, Gaana, Sony Liv, ViU Premium, Eros Now, Uber and Uber Eats, among others.

“We are happy to have partnered with leading players from their respective verticals during the initial launch phase itself and we will continue to expand the Paytm First program with more benefits and value to our customers,” said Paytm vice-president Deepak Abbot.

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