After ruling out cheaper subscription plans in India last year, Netflix decided to be more flexible towards the Indian audience. First, it launched a mobile-only plan for INR 199, then it screened a free episode of one of its original shows Bard Of Blood, and now it’s an all-new free Youtube-only show.
The first episode of ‘The Brand New Show’ will air on its YouTube channel on October 31, which will be hosted by Instagram influencer Kusha Kapila. The show is a combination of a talk show and sketch comedy, which will be aired fortnightly.
Netflix is currently the most expensive video streaming platform in India. Its monthly charges include INR 500 ($6.90) for a basic plan, INR 650 ($9) for a standard plan and INR 800 ($11) for the premium plan. Even though expensive in India, the subscription plans cost a little less than what the company charges in the US.
In November 2018, Netflix CEO Reed Hastings had said that the video streaming platform is not keen on bringing any cheap subscription plans for its Indian subscribers. He noted, if it was about pricing, the audience would have subscribed to the lower plan.