Maruti Suzuki Launches Innovation Lab For Automotive Startups

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India’s largest car manufacturer Maruti Suzuki has announced the launch of its Mobility & Automobile Innovation Lab (MAIL) as part of a program to promote innovative startups in automobile and mobility space.

MAIL is an initiative by Maruti Suzuki to identify innovative and cutting edge solutions through startups, which are futuristic and customer oriented. The program will provide a platform to the budding talent in India to showcase their entrepreneurial capabilities at a national level,” the company said in a statement.

“The Indian Automobile industry is constantly evolving. The need of the hour is to have a relentless approach towards promoting a culture of innovation. This initiative will help Maruti Suzuki leverage the innovation capability of startups to provide unique solutions in the mobility and automobile space,” said Kenichi Ayukawa, managing director & CEO of Maruti Suzuki India.

Maruti Suzuki will help the startups that get shortlisted to turn their ideas into reality. Maruti Suzuki has partnered with GHV Accelerator, an Indo-Japanese early-stage seed fund with proprietary accelerator program and industry co-creation program, for this initiative.

Through MAIL, Maruti Suzuki aims introduce next generation ideas in the areas of Connected cars, Shared mobility, Autonomous cars, Electric vehicle and its Infrastructure etc with select few startups would get an opportunity to do a Proof of Concept (Pilot) with Maruti Suzuki.

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