Online travel company MakeMytrip has invested an undisclosed amount in Bengaluru-based travel tech startup Bitla Software. Bitla Software is a travel-focused technology provider with SaaS, cloud and mobile-based solutions to help customers expand their businesses.
MakeMyTrip plans to use Bitla Software’s solutions for its bus and hotel supplier ecosystem. According to Bitla CEO and founder Dasharatham Bitla, the company will use the latest cash influx to to expand its suite of travel focused technology products.
Bitla’s technologies are widely used domestically and internationally by bus operators, bus GDSs, online ticketing portals, hoteliers, holiday tour operators and cargo and logistics companies.
“Our latest investment in Bitla Software is aimed at providing an extensive suite of technology products and solutions for the bus and hotel supplier ecosystem, which will further strengthen our strong market position,” said Deep Kalra, chairman and group CEO, MakeMyTrip.