Mumbai-based fitness startup SARVA has raised about $6 million – $8 million from a group of national and international celebrities such as global icon Jennifer Lopez, American baseball player Alex Rodriguez, Indian Bollywood actress Malaika Arora, and a fitness brand Zumba.
Other investors in the startup include Pi Capital’s chairman David Giampaola, founder of 24 Hour Fitness Worldwide Mask Mastrov, and MTV Networks CEO Bill Roedy.
“Stress, anxiety, sleeplessness, depression and obesity have become a global epidemic for people of all ages and we are trying to curate physical and digital offerings and services for different needs, ages and geographies to help people empower themselves with the tools to lead better lives,” said Sarvesh Shashi, founder & CEO of SARVA.
Fitness startup SARVA was founded by Shashi in 2016 at the age of 23. It envisions to build a global community of physically, mentally and emotionally fit individuals, through yoga, mindfulness, movement and beyond. SARVA provide access to yoga, mindfulness and wellness to the world through two approaches – physical and digital.
“After SARVA and my joint initiative to start women focused brand Diva Yoga, now I look forward to becoming a part of the overall company that comes with a vision of connecting seven Bn breaths globally, using finesse and a hi-tech approach,” said Malaika Arora.