Instagram to Launch Shopping App

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Facebook-owned image-sharing social platform Instagram (IG) is  reportedly working on a standalone app that will be dedicated to shopping. The new shopping name would be named IG Shopping

Users will be able to buy goods from merchants whom they follow on Instagram and buy directly from them using the app.

According to reports, the app is still being developed and the launch date has not yet been disclosed.

However, the sources said that Instagram was well positioned to expand its business into the ecommerce sector.

Instagram is not only looking to tap into the online shopping sector.

The social media site has also been testing its new messaging app, Direct, since December 2017.

Recently, Instagram introduced an IGTV feature that enables users to showcase short videos on the app. The photosharing app has now become a reliable platform for new avenues of marketing across different categories.

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