Indian Advertisers Look To Tap TikTok’s 120 Million User Base

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ByteDance’s TikTok is back on the Google Play Store and Apple App Store in India after a ban. But now it’s once again attracting brands and startups advertisement looking to reach a young audience.

But now it’s once again attracting brands and startups advertisement looking to reach a young audience.

The short videos app became a popular choice for advertisers and digital marketers last year, thanks to its reach.

The company, which currently has 120 Mn users, had announced an TikTok advertisements pilot in India during November last year at Ad:tech Mumbai.

According to reports, one of the first brands to utilise the platform was fashion ecommerce platform Voonik. That move was followed by the likes of Pepsi, and Myntra, ShopClues, Snapdeal.

Eventually, TikTok also attracted ads from edtech startups Cuemath, Masterclass, video streaming companies Voot and Viu, hyperlocal delivery company Dunzo, dating service TanTan, social commerce platform Meesho and even fellow short video social network Vigo.

“User Generated Content (UGC) has become the new point of entry for first time-internet users in India making it the highest data consumer in the world,” said Sachin Sharma, Head, Ad Sales and Customer Support, ByteDance India.Indi

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1 COMMENT

  1. Social commerce platforms like Meesho and Shop101 shows more interest in displaying their advertisements on Tik Tok kind of video portals. In average, Tik Tok shows an ad in between five videos. Quick 30 seconds of advertisements by social commerce platforms are catchy and definitely gain viewers attention to install and use.

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