Top private banks of the country, ICICI and Kotak Bank, have said they are going to offer banking services on WhatsApp messenger. According to reports, ICICI is testing the messaging platform’s enterprise solution to engage with customers, but has not yet announced a launch date.
On the other side, the representatives of Kotak Bank have said it will be the first to pilot WhatsApp’s enterprise solution to customers.
Unlike text messages that are one-way communication from the bank, customers can interact with Kotak Bank on its verified WhatsApp number for information on service requests such as updating PAN, mobile number, email ID, Aadhaar number, activating/deactivating passbook, cancelling mandates for standing payments and changing their home branch.
ICICI bank is also working on providing similar services to its customers on WhatsApp. It is now testing the reliability of such features with a closed user group and plans to launch the service for customers soon.
The move is the part of the banks’ strategy to amass more customers by offering seamless services through popular social media platforms. Moreover, the development comes at a time when WhatsApp itself is going to enter the online payments business.