In a move to stay ahead in the over-the-top (OTT) market, Mumbai-based online streaming platform Hotstar has launched a new service named Hotstar VIP, a new subscription plan which will allow the users exclusive content under the Hotstar Specials label.
With this new plan, users will get to watch Star network serials before the scheduled television timing and the best of live sporting action, including VIVO IPL, ICC Cricket World Cup, Premier League and much more. The subscription charge of this plan is ₹365 ($5.2) per year.
In order to make the online streaming experience more smooth and convenient for the users, the platform will now allow phone number logins.
Interestingly, the company will allow customers to avail a ‘pay by cash’ option. Initially, the option will be tested where cash will be collected from the VIP subscribers within 48-72 hours of usage.
According to the company, all the existing subscribers of Hotstar All Annual Sports plan will be automatically upgraded to Hotstar VIP service on a complimentary basis with no additional charge.
“Hotstar VIP is aimed at providing users accessibility – be it with the introductory price or the ability to watch exclusive new shows in multiple regional languages. It is a value proposition built with the Indian audience at the heart of it,” said Varun Narang, chief product officer at Hotstar.