Google to Enter Ecommerce Space in India

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Global search giant Google is planning to enter Indian ecommerce space with its own online storefront. The company is all set to launch the storefront featuring all its branded hardware products in November this year. Following the trend of Apple storefront, Google will just display its branded and licensed hardware products on the website.

The pre-launch version of  Google storefront in India reportedly allows users to search both the online and offline retailers from whom they can buy the listed products including its flagship smartphone Pixel, Chromecast, Google Home smart speakers, and virtual reality headset, Daydream.

This move from Google is likely affect the business of Flipkart who presently sells Google hardware products in India. The biggies around the world are making their entry into Indian ecommerce market which is set to clock an estimated revenue of $120 billion in 2020.

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