Global search giant Google has invested in Mumbai-based in offline-to-online fashion ecommerce startup Fynd through a series C funding round. This is Google’s second direct investment in an Indian firm.
In December last year, task management platform, Dunzo raised funds from Google.
Kae Capital, IIFL, Singularity Ventures, GrowX, Tracxn Labs, Venture Catalyst, and the Patni family office along with the Hong Kong-based Axis Capital, among other angel investors have also participated in the round, Fynd said in a statement announcing Google’s investment.
However, the exact amount of the investment has not yet been disclosed. Founded by Farooq Adam, Fynd brings the latest inventory of fashion products from various brands online.
“Fynd is growing steadily and has managed to seal some exciting partnerships in the past few months. Our vision is to revolutionize the online and offline shopping experience across all channels and customer touch-points. We expect that the capital raised will help us further bolster our growth trajectory,” said Shah, co-founder, Fynd.
Google is likely to make more investments this year as the company is planning to push innovative startups across India.