Homegrown e-tailer Flipkart revived its books sale to beat rival, Amazon. Flipkart’s dominance in the segment had gone since the company massively promoted other product categories.
The e-tailer said over the past six months, book sales grew by about 70% on the back of its efforts to strengthen it.
Flipkart started operations in 2007 as an online bookseller, just like its arch rival Amazon. Over the past few months, Flipkart has been using different strategies to regain its share in book sales segment.
On the other hand, Amazon went on to become the winner in the segment with exciting offers and through its Kindle services.
Nishit Garg, who now heads the books business after being the chief of staff for Flipkart’s CEO Kalyan Krishnamurthy, said consumers buying books have a higher engagement rate and as a consequence they tend to buy products in other categories.
“We have more than doubled the collection to 7 million from about 3 million books six months back,” he said. Flipkart has plans to bring ebooks on its platform to overtake Amazon in the segment.
Incidentally, Amazon is going to offer audiobooks for Indian customers this year. It will soon launch Audible, its audiobooks business in India.
Amazon has also planned to launch Kindle Lite, a mini reading app, for Android users in India.