Walmart-owned ecommerce company Flipkart is ready to further expand its horizons with plans to launch Over The Top (OTT) video streaming services.
A Moneycontrol report said that Flipkart will launch free video streaming before Diwali, for its ‘Plus’ premium subscribers. The Plus premium is a subscription model by Flipkart which offers faster shipping and exclusive deals.
The report further added that Flipkart is betting on Bollywood, and it will serve entertainment to Plus users free of cost. The sources quoted said that adding video on Flipkart will create a lot of stickiness. They further said that Flipkart already has about 5-6 Mn Plus members who enjoy the benefits of special deals and faster delivery.
It is notable that unlike its direct challenger Amazon Prime, Flipkart will not have original content. The company will aggregate content from content producers. Therefore, it would be important for Flipkart to get as many exclusive streaming rights as possible.
“Flipkart understands Indian customers better and in a much more nuanced way than others.” Therefore, the company is introducing “Flipkart Videos”, a curated range of movies, shows and entertainment series for all its consumers”, said a Flipkart spokesperson.