Ecommerce giant Flipkart has launched Flipkart Supermart in Mumbai. This makes Mumbai the fifth market for the company’s grocery arm following the launch in Bengaluru, Chennai, Hyderabad and Delhi.
According to the company, it expects to collaborate with farmers, producer organisations and local micro, small and medium enterprises (MSMEs) to create a sustainable ecosystem and also generate jobs.
Flipkart has also set up a separate supply chain for groceries in Mumbai which includes fulfilment centres and a last-mile delivery network.
According to the company, Flipkart Supermart will provide free delivery on orders above ₹600. “The business has grown phenomenally over the last year and this is the right time for for a Mumbai launch,” said
Manish Kumar, Head of Grocery at Flipkart.
Flipkart had made its entry into the online grocery segment with its Supermart in August 2018. Initially, the service was available only in Bengaluru. Now, the company plans to expand the grocery arm to other parts of the country.