Flipkart on Tuesday took a giant leap in the ecommerce localisation race by launching a Hindi interface for the users who are more comfortable in using the internet in their native language.
With this launch, Flipkart plans to make its platform more engaging and inclusive for the estimated 200 Mn customers in Tier 2 and Tier 3 cities. Just like Amazon’s Chatbot, the company has focused on adding more colloquial tone for English phrases and words such as ‘cash on delivery’ and ‘guarantee’.
“Filpkart’s Hindi interface is expected to help users understand instructions better, reduce guesswork and make online shopping a seamless experience,” said Jeyandran Venugopal, senior vice-president, consumer experience and platform at Flipkart.
“This will also allow the transition of online shopping in English from being a functional experience to elevating it into an emotional experience with the Hindi capability,” he added.
With the Hindi interface, the user will be able to see all the information in the local language. The new interface would also allow users to search for a product in Hindi. The company has launched the new interface after months of research, understanding and keeping customers’ demands in mind.