After a year of scandals, data privacy concerns and exit of top-level executives, Facebook plans to integrate WhatsApp, Instagram and Facebook messenger to directly control the issues of each platform.
According to a report by The New York Times, Zuckerberg’s move requires thousands of Facebook employees to reconfigure how WhatsApp, Instagram and Facebook Messenger function at their most basic levels. This involves the unification of underlying messaging infrastructure while they continue to function as stand-alone apps. The integration, which is now at an early stage, is set to complete by the end of this year or early 2020.
The social networking giant wants users to rely more on the Zuckerberg-led Facebook’s social media ecosystem, which records billions of users across the world. The company reportedly believes that if users interact more frequently with Facebook’s apps, the company may also be able to build up its advertising business or add new services to make money.
“We want to build the best messaging experiences we can; and people want messaging to be fast, simple, reliable and private. We’re working on making more of our messaging products end-to-end encrypted and considering ways to make it easier to reach friends and family across networks,” said Facebook.