Facebook Launches Tools to Monetise Videos

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Social networking giant Facebook has launched its video monetisation feature for Indian content creators during its Creator Day event on November 30.

Only Facebook pages with 10K or more followers can use the tools to monetise their vidoes, provided they are longer than three minutes. To be eligible for the monetisation plan, creators will also need to garner 30K one-minute views on their videos within 60 days, Facebook added.

With this feature, now the qualifying creators will be able to earn about 55% share of the revenue from the ads placed on their videos. Currently, Facebook’s video monetisation programme is available to creators in more than 30 countries.

Facebook also launched its ‘Brand Collabs Manager’ feature, using which brands can find creators to collaborate with and provide an opportunity for creating branded content. This feature will be available in India from next year.

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