Entrepreneur: Vikas Mishra
Business Name: 360 Degree Digital Marketing
Welcome to Entrepreneurs of India #startupstories episode 91
Vikas Mishra had fascination towards the avenues opened by the digital marketing. He found an opportunity there. So, Vikas set to out to turn his entrepreneurial dreams into fruition. It was indeed a risky decision from a college student.
Many dissuaded him, but Vikas had a clear vision and he knew how to take each step. That’s how he founded 360 Degree Digital Marketing in 2016 with an aim to provide full fledged digital marketing services.
What it takes to lead to a digital marketing agency amid the fierce competition? This young entrepreneur from Gujarat opens up.
1) How did you get your idea for this business?
During our college time, we all go to some companies for our internships. So, when I noticed huge bunch of students seeking internships in Digital Marketing, this thought of creating my own company immediately clicked me and I decided to setup my own digital marketing company which could provide various services to other people and companies as its in much demand and has an immense potential in the market.
Digital marketing is a blooming stream nowadays and when I observed that everything is getting linked digitally these days. So, this was clearly the best time to execute my tech savy idea.
2) Why is now a good time for this idea to exist?
Due to internet revolution like 3G, 4G which has become a necessity of everyone has completely changed the old times. Smartphones are widely used and Social Media is trending every single minute. There are a hell lot of E-commerce sites and everyone prefers buying online which in turn increases our online customers.
So, keeping this in mind digital marketing is a growing market in India. There are a lot of entrepreneurs who wish to buy our services for their business. Even the start-ups get benefited when they collaborate digitally. In the world where everything has become rated and reviewed digital marketing is a boon in real sense.
3) What was the reaction from your family when you first decided to become an entrepreneur?
As I was in college that time so it was really difficult for me to convince my parents that my studies will not get hindered. But, i was very keen to start my company at that age. So, it took me a little time to convince them but as my father is a businessman, he understood my ideas well and was ready to support me.
I promised them to study well along with my business. It was clear to them that I am determined to start my own company. So, I completed my degree and extended my work simultaneously.
4) What is your biggest obstacle in the next 12 months and how will you overcome it?
Competition is our biggest obstacle in the next 12 months. As you can see digital marketing is a booming Industry these days. So, we need to understand the business first, then we analyse it deeply, then we make strategies for achieving the best results possible and for this we need to upgrade ourselves every time with the latest technology and tools which will help us in getting greater ROI for our clients.
So, this is basically a four-step work which is getting a greater competition these days. Technology is changing so fast and people always demand the latest of them all.
5) What habits contribute to your success?
My success is my hard work which I gave in. I am always ready to work, to learn new things. I have a positive approach for everything in life. I observed my skills, my passion, and then concluded for myself that i am the best suitable for digital marketing.
I keep myself updated every time. I am also a good trainer and I love teaching. That’s why we also provide diploma in digital marketing with internship. I never fear my journey because i know my destination is beautiful. I am a go-getter person. A happy soul who is always ready to grow.
6) If you had the opportunity to start this business again what would you do differently?
If i had the opportunity to start my business all over again i would not opt it. I would prefer growing my business day by day and build a good efficient in-house team. I would rather improve my work but not start all over again.
Updated technology is what is required the most these days because its client based all around the globe so basically we are looking for the best digital marketing ideas. Once we get the ideas our work will automatically gets better with it. New ideas leads to new developments which in turn grows our business.
7) What is your favourite inspirational quote?
My favorite inspirational quote is :
Opportunities don’t happen. You create them. – Chris Grosser
8) Where do you find inspiration?
I get inspiration from my father & A.P.J Abdul Kalam.
9) What is your favourite book?
‘My Journey : Transforming Dreams Into Actions’ by APJ Abdul Kalam.
10) What advice would you give to someone starting out?
To someone who is starting out i would like to suggest them to analyse themselves deeply, observe their own skills, and to bring their passion out in their entrepreneurship. Enjoy each and every moment at your work.
Your work is your greatest teacher because daily it will teach you something new and this daily new learning will be your life lessons. These new learning will give you a new confidence, a confidence to never let go an opportunity and to make most of it.
Your work will also enhance your growth and personality. It will make you a better and a smarter person in life.
If you love to do something, invest your time and resources into it. That’s the only way you can create an impact and stand out from your competitors.
The passion for digital marketing and its different aspects made Vikas start his own business at a younger age. People thought it was just a fancy thought of a college student. But Vikas, as an entrepreneur, worked his fingers to the bone to carve a niche for his brand in the industry.
As Vikas points out, work defines a person and it helps everyone evolve. So, don’t wait too long. Just do it now. You will learn as you work. Thank you, Vikas for sharing your exciting startup story.