Entrepreneurs: Taher Husaink & Munira Taher
Business Name: Brown Ombre
Welcome to Entrepreneurs of India #startupstories episode 87
Memories are something that stand the test of time. Who would not love to cherish them? Brown Ombre helps you unbox your beautiful memories in a unique way- It provides handcrafted wooden boxes for packaging and gifting. Imagine your wedding album in a creative, personalised wooden box with your names engraved on it!
Brown Ombre believes timeless memories need to be preserved beautifully. Handcrafted to perfection, every box from they create itself is a piece of art. How Brown Ombre happened? Co-founder Taher Husaink unravels the story!
1) How did you get your idea for this business?
I have been a wedding photographer since the last 8 years and being in a creative field exploring has always been a constant. We as a company are client-centric and are always working, trying new things to make our clients feel over the top. In this process one such thing was delivery of the pictures/videos.
We usually deliver soft copies of the same but the challenge was how could we make it unique and leave a lifelong impression on the client? In late 2013 after doing a lot of RND I made wooden boxes crafted to perfection, as delivery boxes for my clients. Not only did it impress them, but it did leave a strong impact on my fellow photographer friends as well.
That’s when I thought this field has a lot of potential and is definitely going to go a long way forward. And that’s how BROWN OMBRE arrived. By a lot of hard work and immense dedication we are doing very well. Our vision to always have a happy client has helped a lot.
2) Why is “now” a good time for this idea to exist?
Now is the best time for my business to flourish. Knowing the fact that technology and internet have come a long way and people of all age groups have become very familiar to social media it helps a lot.
Since we did not have enough capital,it was a challenge.We did not have enough finances to spend on marketing. In this process social media helped a lot, Since we are only on Instagram at the moment our reach has become stronger and wider. If i would have started this five years back the visibility which we got through instagram would not be as much as I got it now.
3) What was the reaction from your family when you first decided to become an entrepreneur?
Well, I belong to a family of entrepreneurs. My dad is into hardware business since the last forty years of his life and my brother is taking his legacy forward. From my great grandfather to my uncles, everyone is an entrepreneur, so no surprise in there.
4) What was your biggest mistake in business and what did you learn from it?
In business they are never mistakes, it is always an experience, which helps you grow better and teaches you how to approach stronger. In terms of not doing things right, one such thing was not having a website and not being ready with products for the next season.
So, we were not able to accept orders. But, like i mentioned earlier this did teach us a lot and now we are more than ready to kick off the season in full swing!
5) What is your biggest obstacle in the next 12 months and how will you overcome it?
The biggest challenge for the coming year is to have a fully functional ecommerce website for our clients, to make the ordering process easier and to reach out to a wider audience globally. We are already working towards it and will have it live soon.
6) What habits contribute to your success?
I am very curious by nature. I like to explore and see everything I could do with what I have started. My R&D always helps me to deliver my best. But as they say no one’s perfect and neither am I.
I strongly believe that one can’t do everything on his own. Support is crucial. That’s when my wife Munira, (also the Co-Founder of Brown Ombre) comes in picture. She believes in either black or white.
There is no grey in her life. And I am always confused between black and white and conclude on grey. It is very important to be sure about what you want, and Munira has always been the one who has faith in me and helps me take decisions. She is a fashion designer by profession and her creativity did help a lot to bring my brand forward.
7) If you had the opportunity to start this business again what would you do differently?
This is a tricky question. I feel anything which is planned makes your thinking very limited. I believe in the go with the flow concept. But in terms of improvisation, as I mentioned earlier, I want to make a website and expand my reach.
8) What is your favourite inspirational quote?
Don’t worry about failures. Worry about the chances you miss when you don’t even try – Jack Canfield
9) Where do you find inspiration?
I always like to have the best in life. But I don’t want to depend on my parents for my financial needs. Since the age of sixteen, I used to help my dad with his business.
I have seen what struggle is. There is a lot on my plate that I need to complete. Thinking about it each day inspires me to get up and go to work. Having said this, I also want to achieve something unique everyday to deliver the best to my clients. My aim is to make all my clients smile through the products that Brown Ombre offers.
10) What is your favourite book?
I generally work for 12-14 hours a day, so honestly there is no time to read books. But everytime I travel or have some time in hand, I like to read biopics.
11) What advice would you give to someone starting out?
In business you need to take risk. It’s not necessary that you will always rise after you fall. When you fail, you learn. Don’t be afraid of failures, do a lot of research and development before starting anything. There are a lot of options in the market for everything.
Think how you could be unique? How you can offer something which nobody does. Sometimes your experiences will be your greatest teacher. There can be just one small thing which can make your business unique, look for that. Find inspiration in the smallest of things. You can create a big change in a small way. I want to conclude saying never try to be better than your competitor, try to be better for self growth, self happiness. All the best. May you go a long way.
Understanding the demands of clients and serving them in the best possible way are crucial in any business. Brown Ombre happened when Taher, an experienced photographer, thought of giving more value to his clients. His effort to create a lasting impression on his customers made him conceptualise his business.
As Taher says, what matters in business is how you stand out from the rest. So, be unique in whatever you do. That’s the only way you can create a loyal clientele. A big thanks to Taher for sharing his startup story and valuable insights on entrepreneurship.
You can follow Brown Ombre on Instagram now!