Entrepreneur: Bijoyeti Ghosh
Business Name: The Youth Chronicles
Welcome to Entrepreneurs of India #startupstories episode 78
Bijoyeti is a bibliophile and avid traveller. She can always be spotted with a book in her hand. She likes to visit places and explore different cultures. The idea of creating an exclusive platform for youth to display their talent persuaded her to launch The Youth Chronicles, an e-magazine. She is also the editor of the magazine.
The Youth Chronicles has got everything that grabs the attention of youngsters – from vibrant content to online shopping!
Moreover, Bijoyeti is also into tourism industry. She revamped her family’s travel business to suit the needs of new age travellers. Iphiko, her travel business, focuses on eco tourism, community tourism and handpicked customized tours.
Has she faced any bumps in her business journey? Let’s find out as Bijoyeti stops by to share her amazing story.
1) How did you get your idea for this business?
You can say that I have two sides of myself, one that loves to read, write and one that loves to travel. Hence I did my degrees in English literature and Tourism management. I came up with the idea of The Youth Chronicles in 2009 and it took me 6 years to bring it to the world.
Iphiko, on the other hand, dawned on me when I planned to ditch my family business of package tours and cater to the travellers who want to experience a place instead of just taking a trip.
2) Why is “now” a good time for this idea to exist?
The time is never good or bad if the product we build is good then any time is a good time. We have been in the market for quite some time though our online presence suggests otherwise. In this era of startups and quality service providers people are not afraid to take risks and hence this is a great time actually.
3)What was the reaction from your family when you first decided to become an entrepreneur?
Well, For most Indian families business doesn’t come as the first option when you talk about life, It’s always a side looked down upon but I was lucky in that aspect, I was never discouraged from starting a business, all they cared about is me being happy and being able to make a name for myself in whatever I do.
My mother has inspired me always with the immense strength she showed as she survived cancer. Sure there are grey areas in everything, but I’d rather look for the sunshine than to be afraid of the dark.
4) What was your biggest mistake in business and what did you learn from it?
I really don’t regret anything I do, although there were some minor ones with trusting people and vendors and we have learned people aren’t what they share or write on paper, So you have to be very careful on who you do business with otherwise you and your clients both will have a hard time.
5) What is your biggest obstacle in the next 12 months and how will you overcome it?
We are trying to launch completely new genres of tourism so it would be quite a challenge. Also, it’s a big obstacle to get a bigger office space and hiring a team which would be resourceful and knowledgeable in this industry.
6) What habits contribute to your success?
I sleep less, work more, and whenever I get a chance I read, and read a lot, when you want to understand your client’s mindset and their needs you need to think like one, I stay positive and through each passing day I try to learn things I don’t know and I believe it’s okay to not know everything.
7) If you had the opportunity to start this business again what would you do differently?
Well, I would build a good online audience first and make it almost like an influencer brand and more storytelling through the digital media and also introduce e-commerce at the same time.
8) What is your favourite inspirational quote?
Inspirational quotes can come from anyone at any point in time but this one inspires me the most right from my school days.
“I have promises to keep,
And miles to go before I sleep.” by Robert Frost.
9) Where do you find inspiration?
I find my inspiration from objects from nature, the mountains are my biggest inspiration, they teach me to stand tall, the river inspires me to overcome the obstacles and move on, I think that if you have the eye to look the world is ready to teach us a lot.
10) What is your favorite book?
For a bookworm this is the most difficult question, it’s like asking which is your favourite child to a mother. But, if I have to narrow down on something classic I would say Pride and Prejudice and Wuthering Heights tops the list of my most favourite books.
Also, Paulo Coelho’s book gives me peace. And I love the works of Rabindranath Tagore and William Shakespeare.
11) What advice would you give to someone starting out?
Don’t be afraid to start something , it’s good to fail, learn from your mistakes and rise up again, If you really want something good to happen to you sitting at home procrastinating won’t get you there, you have to work, no one except you will work for your dreams, so be brave and be strong, let your work speak the volume .
The zest to create something useful for the vibrant generation of youngsters made Bijoyeti launch Youth Chronicles and Iphiko. She built a business where she could easily feed her passion for books and travelling. So to get great ideas, all you have to do is to look into yourself. Find what you love the most and see a reliable perspective in it.
Moreover, Bijoyeti’s advice on learning from mistakes should be embraced by every aspiring entrepreneurs. You should never quit when you hit a roadblock. Instead learn form it and continue your journey.