Entrepreneur Name: Radhakrishnan Kg
Business Name: Webnamaste
Webnamaste is a full-service web marketing company with a goal to help business customers target their audience. They do this through a combination of Search engine optimization (SEO), Social media marketing (SMM) and Paid search marketing (SEM & PPC).
Launched on June 6th, 2009, Webnamaste has been helping customers generate new leads, sales and increase their conversions for almost 8 years.
How did it all start? Well lets find out by meeting the founder, Radhakrishnan Kg.
Welcome to eoindia #startupstories.
1) How did you get your idea for this business
I did my Engineering in Biotechnology. During my third year, I met with an accident and injured my knee and was advised to rest for 3 months. I didn’t want to waste my time, and wanted to do something that helped make some money part time, which led me to search for “making money online”. I figured that article writers and content contributors were of a high demand, and got a few gigs for writing articles. From there, the journey pivoted into an addiction of learning about affiliate marketing, Google Adsense, SEO, Adwords, etc.. That is how I got started in digital marketing.
Once I graduated, I had enormous experience and knowledge in digital marketing, which helped me secure a great job at a digital marketing agency in Bangalore called Position2. After working there for almost a year, recession struck hard, and we were all offered a pay cut – and at that time, I was making more money with my passive income from affiliate marketing, than my full-time job.
I thought it was the right time to quit, because I also had a few clients in Malaysia and Canada that were taking a lot of my time. So I quit my day job and started my journey of building a business in 2009.
2) What was stopping you from becoming an entrepreneur?
Nothing – I always knew that my heart was made for entrepreneurship.
3) What was the reaction from your family when you first decided to start your business?
T hey were very supportive, because they knew I was really good at what I do.
4) What was your biggest failure in business and what did you learn from it?
M y biggest failure happened in 2015 December – and incidentally it happened right after I got married and started a family – My biggest client, who was our major source of revenue, got into legal hassles and decided to cease our operations.
It was a lesson that taught me to not put all eggs in one basket. I learned this the hard way. This one incident almost put us out of business. Thanks to my family who helped me with dealing with our expenses during the tough times. I never let go of a single employee, though we were burning cash every month for almost one year.
Several lessons learned from this, and we are now stronger than ever before.
5) When did you realise that you business was going to be successful?
W e grew our business for the past 8 years WITHOUT a single sales/marketing person. But this is a huge mistake as well. Growth is the most essential part of a business – and it is ESSENTIAL to have a sales/marketing team to scale. We are building it.
But the fact that our business grew steadily with only referrals – and without any effort into sales and marketing – is a great testimony that our business is going to be successful.
6) What habits contribute to your success?
P utting the team first always. Building a great culture, and encouraging everyone to learn and continuously update themselves. Being grateful always – because success is NEVER self-made. There always are people, circumstances and opportunities that we must be thankful for, to have made it happen for us.
Me and my team heavily invest in learning and development.
7) If you had to start your business again what would you do differently?
I would focus on ONE niche, instead of saying YES to every customer.
I would productize my services, instead of a customized quote.
I would focus on sales, marketing and branding from DAY 1 instead of procrastinating it.
8) What is your favourite inspirational quote?
If you find serenity and happiness, some may be jealous. Be happy anyway. The good you do today, will often be forgotten. Do good anyway. Give the best you have, and it will never be enough. Give your best anyway.
In the final analysis, it is between you and God. It was never between you and them anyway.
9) Where do you find inspiration?
I read a lot of books to get motivated and learn the best practices. But I find the source of inspiration from within me.
10) What is your favourite book?
11) What advice would you give to someone starting out?
Just start! If you succeed, congratulations. If you fail, fail fast, learn from it and move on!
That’s it. As usual a massive thank you to Radhakrishnan for taking the time to answer those questions.
Check out his recommended book below and don’t forget to check out their website if you need help with finding your online audience.