Entrepreneur: Shalabh Sharma
Business Name: Kascap Glass
Welcome to Entrepreneurs of India #startupstories episode 112
The first thing that attracts us when we buy a perfume is not its fragrance, but the way it’s packed. Ever wondered how they made such beautiful perfume bottles? It requires extraordinary perfection and quality to design the packaging components of cosmetic products.
Launched in 2005, Kascap Glass Private Limited is a leading name in the cosmetic packaging industry. The company is into the manufacturing of packaging components like plastic caps,brushes and exports of glass containers for cosmetic products.
With presence in more than 50 countries, Kascap serves thousands of customers across the globe. It offers quality, round the clock customer support and innovative products at a competitive pricing. Founder Shalabh Sharma speaks in length about the incredible journey of his business.
1) How did you get your idea for this business?
While traveling to various countries I found out that there is a lot of demand for good quality packaging components by cosmetic companies. Indian products had a lot of scope in terms of offering quality products at competitive prices. Thus, I decided to start this business in 2005.
2) Why is “now” a good time for this idea to exist?
Now is a good time for this idea to exist as the Beauty and Cosmetics Industry has been growing steadily worldwide and will continue to do so . Worldwide customers look upon India as a trusted supplier base with long term association. Social media platforms have made it easier for us to be visible and interact with our target customers.
3) What was the reaction from your family when you first decided to become an entrepreneur?
My family was very supportive and also extended their co-operation by contributing their time and efforts start this business.
4) What was your biggest mistake in business and what did you learn from it?
I trusted some buyers based on our past association and offered open credit due to which we faced loss of payment when the buyer declared Bankruptcy. I had not taken the ECGC cover ( which is a nominal amount of the total value).This mistake taught me to always go for ECGC cover and minimise the risk of losses.
5) What is your biggest obstacle in the next 12 months and how will you overcome it?
The biggest obstacle is to handle the cash flow as the orders are increasing and we are finding ways to generate working capital required to fulfil orders through PCFC/ OD limits against our Collaterals.
6) What habits contribute to your success?
Discipline and proper planning have helped me reach where I am today. I ensure the order is planned in a proper manner to match delivery timelines. Also, I maintain transparency with the customers which has gained me their trust over the years.
Consistency in offering value for money products has also been useful. I keep traveling to various exhibitions worldwide to check the latest international trends and have a dedicated R& D team,we do a lot of research and offer innovative products.
7) If you had the opportunity to start this business again what would you do differently?
I would seek foreign buyers and convince them to invest and become partners .This way both of us would have a larger scope of growth instead of just a buyer seller relationship.
8) What is your favourite inspirational quote?
“None of Us is stronger than all of Us’
9) Where do you find inspiration?
When I travel abroad and people from other countries appreciate our products,ideas and the growth of our economy, I get inspired to put in more efforts and do something better.
10) What is your favourite book?
You can Win by Shiv Khera.
11) What advice would you give to someone starting out?
My advice would be:
- Before starting the business do a proper and in-depth research of product demand and market trends.
- Offer something innovative
- Spread out to various markets.
- Control your costs and overheads to maximise returns and remain competitive.
The growth of any business lies in its ability to serve the customers properly. And to ensure a seamless experience for customers, you have to be research-driven in your approach. That’s how you can understand the customer pain points in the market.
An in-depth research about the market helped him earn an extensive clientele across the globe. Also bring innovation to your product or service. That’s only way to be unique in your respective domain.
As an entrepreneur who is at the helm of a big business, Shalabh emphasises the importance of controlling the cost. No matter what your business is, you should always adopt a smart and sustainable strategy to control the cost. A big thanks to Shalabh for sharing his story and entrepreneurial insights.
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