Health and wellness startup CureFit signed Bollywood actor Hrithik Roshan as the company’s brand ambassador. According to reports, the company paid Hrithik a whopping ₹100 crore to endorse the brand.
This is said to be one of the largest endorsement deals signed by an Indian startup, which includes the actor’s equity stake in the company in lieu of cash investment, promotions and royalty from Hrithik’s personal brand HRX’s specialized workout plan.
The company plans to launch HRX workout plan across all CureFit-run Cult fitness centres and soon-to-be launched mobile app, which is expected to make ₹250 crore annual business in the next couple of years.
“We will soon launch do-it-yourself format for the HRX workout and he (Roshan) will be promoting CureFit’s philosophy of a healthy lifestyle,” said CureFit co-founder Mukesh Bansal.