The Delhi high court has asked online marketplace Amazon to delist fake sellers from its platform, in a strict order against the sale of fake products on ecommerce platforms. The case against was failed by Beverly Hills Polo Club, an Indian clothing brand, for selling its fake products.
Beverly Hills Polo lawyers said that Amazon took off some URLs after they had sent legal notices but subsequently fresh links had sprung up on the Amazon site. However, Amazon representatives said the company has zero tolerance for counterfeit products.
“We remove suspected counterfeit items as soon as we become aware of them, and we suspend or block bad actors suspected of engaging in illegal behaviour or infringing others’ intellectual property rights,” said an Amazon spokesperson.
This is not the first time that fake and counterfeit products have caused troubles for ecommerce companies.Over the past few years, several petitions have been filed by consumers and companies against online sellers for selling fake products. Recently American sportswear brand Skechers moved court against Flipkart for selling fake products.