Entrepreneur: Chiraag Yadav
Business Name: Creative Rex Art Studios
Welcome to Entrepreneurs of India #startupstories episode 75
Chiraag was fond of arts right from his childhood. He always knew that it was his domain. So he fell for arts, which took him to the beautiful world of hues and strokes . The passion for art grew with him, persuaded him to quit the well-paid job to launch Creative Rex Art Studios, a certified chain of art institutes that provides personalized art training with interactive sessions.
The aim of his venture is to impart top-notch training and education on arts and nurture artistic creativity. Now the seven year old the studio teaches the finer aspects of arts and its techniques to adults and children from three centres. We catch up with Chiraag as he tells his exciting story.
1) How did you get your idea for this business?
As a child I always enjoyed my art and craft sessions in school, I loved participating in drawing competitions and workshops. I was inclined towards creativity and my family always supported me and my siblings and encouraged us. It was challenging for my parents to find a good art teacher for us who could train us well.
Art as a career has never inspired both, parents and children. Like any other parents who would want their children to settle in a good job, my parents too had the same vision for me. It was difficult for me to convince my parents to allow me to pursue a career in Art especially at the time when I was working and earning well.
I quit my job with an aim to provide quality art training and encourage formal ART education and training. I initially started with an Art class for kids, which eventually grew up to a full-fledged chain of Art institutes with more than 500 students enrolling for different courses every year.
2) Why is now a good time for this idea to exist?
In good old days, art was always pursued as a hobby. Today, art is not just a hobby, it’s a career that most students want to opt for, be it painting, sesigning, fashion designing, interior designing, architecture etc.
Our brain is divided in two halves, right brain and left brain. A balance of right and left brain is extremely important and helps in decision making process. Art stimulates the right brain, this is understood by many parents and schools today. At Creative Rex Art Studios, we hone creative skills and shape careers in Art & Design and support them.
3) What was the reaction from your family when you first decided to become an entrepreneur?
My family was very worried about my decision of quitting job and settling for a low-income teaching profession which may purely depend on the interest of students. It was difficult for them to accept this decision, in due course they realized that I was too adamant with my decision and finally gave in.
This worry and apprehensions made my decision firmer towards my entrepreneurial journey to provide quality Art education and cater to people of all ages. Eventually over the years, I have also received enough support from my peers, relatives, school principal, teachers and parents (my ultimate customers). My younger brother Baadal Yadav now plays a pivotal role in running the studio.
4) What was your biggest mistake in business and what did you learn from it?
I could see the cultural gap in formal art education and career developments. I strongly felt the need of this long back while I was studying and didn’t have a good teacher to train me. Somehow, I feel I delayed my decision in setting up Creative Rex Art Studios. I don’t see this as a mistake but I take this as a challenge to speed up for the lost time.
5) What is your biggest obstacle in the next 12 months and how will you overcome it?
We are expanding, we are setting up additional centres to accommodate children in our wait list. As we expand, we need skilled teachers to train our students. It is a challenge to get skilled teachers.
We have started training our senior students and giving them formal Art education to assist us, we are also developing teaching modules for teachers and syllabus for students at different levels of training.
6) What habits contribute to your success?
I feel attitude forms the major part of our personality and is a stepping stone for success. Additionally, dedication and practicing what we preach / teach our students helps us grow.
7) If you had the opportunity to start this business again what would you do differently?
We have immense opportunity to build additional centre’s to cater to the new set of students and parents waiting to associate with us. We are in process of launching our forth centre and to give first-hand experience of an ART STUDIO to our students and parents.
The studio will have an Art Gallery, a lounge for senior artists to think creatively and explore their imagination, A crafting area for all the crafters, a library for the students to explore all the art books on the shelf, an audio-visual sessions room, and a studio for amateur artists to draw from life. We plan to inaugurate the new studio this year. Fingers crossed.
8) What is your favorite inspirational quote?
“If you don’t like where you are, move, you are not a tree”
9) Where do you find inspiration?
I find inspiration in seeing creativity in kids. We do get to learn a lot from the students. I believe the more we learn the, the more opportunities we have to make connections and discover new ideas.
10) What is your favorite book?
I’ve read books on businesses, entrepreneurship and entrepreneurs, fictional stories etc. but one of my favorites is How To Win Friends and Influence People by Dale Carnegie. This book is such a classic. It’s a good read if you’re interested in exploring human psychology, and understanding how to read people better, you’ll automatically be a better business owner.
11) What advice would you give to someone starting out?
There are lot of things to talk about when you start up but I found that the greatest lesson I have learned as an entrepreneur is you have to be willing to fail to succeed. A couple key things I would point out as advice regardless of what your first venture entails
- Read, read and read! (Never stop learning)
- Be patient (All good things worth having take time)
- Learn from others mistakes (Get a mentor, learn from others)
- Be humble (Things can flip on you quickly)
And probably the biggest thing I would say is, do what you love almost anything can be monetized so don’t chase money otherwise you will burn out quickly.
Chiraag Yadav transformed his passion into work. The love for arts inspired him set up his fine arts studio. He chose a less-travelled path when his peers resorted to the comfort of well-paid careers. So, your passion is crucial as it could even define the course of your future.
As an entrepreneur, Chiraag brought a change in people’s perception towards arts. Earlier, art was just a hobby. Now it is taken seriously. In seven years, his design studio was instrumental in discovering and nurturing the innate talents of children. “Our student artists go on to build careers at top Fine art and architecture colleges in India,” he says.
Chiraag also makes a valid point when he advises the aspiring entrepreneurs to learn non-stop. Because that’s the only way to make improvements and go ahead. He also says patience is a virtue in entrepreneurship. That is, you should not quit if your plan fails. Learn from failures and make a better plan next time.