Bollywood actor an entrepreneur Suniel Shetty has invested an undisclosed amount in Pune-based health and wellness startup SQUATS. The company will be using the freshly raised funds to enhance its technology framework, strengthen its team, and expand operations.
Along with the actor, SQUATS will be initiating a movement to make 50 million people fit and create one lakh jobs in the fitness space. SQUATS was launched in January 2016 as a Facebook community, which was used to address challenges in the fitness industry. The startup, along with this community that has 5 lakh members, have recorded 70,000 fitness transformations so far.
Its mobile application FITTR has received over two lakh downloads since September 2018. The founders claim that the company has been profitable since inception. At present, SQUATS is focussing on preventive health care.
“In today’s time, when all kinds of false information about fitness is common, there is a critical need for companies like SQUATS, which address the issues of trust and credibility in the Indian fitness space, focusing on ‘balancing quantified nutrition with weight training’ and delivering exceptional results. With this collaboration, together with SQUATS, I pledge to make India fitter,” said Suniel Shetty.