Apple is finally one step closer to bringing its retail outlets to India. The company had a mere 1.2% of market share till December 2018. According to reports, the company has now shortlisted locations in Mumbai to set up the first Apple Store in India. Apple plans to bet big on retail in the country.
Apple Stores have always had iconic design and architecture, and the company’s Mumbai outlets will reportedly rival its flagship stores in New York, London and Paris.
Apple’s retail push has been in the works for many years, but so far it has had to settle for resellers and multi-brand outlets to reach customers in the retail segment, besides selling its devices on ecommerce marketplaces.
Apple has been in discussions with the Indian government for permission to open its single-brand retail outlets, though India’s demands that Apple complies with local sourcing mandates have delayed any such launch.
In a bid to move more production to India, Apple began manufacturing more and more iPhones in India, starting with low-end models such as iPhone 6 (released in 2014) and moving to higher-end iPhone 8 and iPhone X phones last year and earlier this year.
According to the Bloomberg report, Apple will resume its discussions with the Indian government after the results of the General Elections are announced and a new government is formed.