Ecommerce giant Amazon is planning to sell Khadi products on its marketplace. The Khadi and Village Industries Commission (KVIC) is in talks with Amazon for a possible partnership. The decision is part of the KVIC’s strategy to popularize Khadi products across the country.
Khadi sales grew nearly 25% to ₹2,503 crore during 2017-18. This surge in business persuaded KVIC to tap Amazon for its online garment sales.
While KVIC had started online sales, a tie-up with Amazon is expected to make products much more accessible. Over the last few years, it has expanded sales channels by going beyond its own stores to enter into tie-ups with companies such as Raymond, Arvind Mills and the Aditya Birla Group, apart from store-in-store arrangements with the likes of Globus. KVIC is also opening Khadi Malls in addition to revamping its existing stores.
“We have held preliminary talks with Amazon and the arrangement should be worked out shortly,” said a KVIC official.
Presently, many sellers are registered with Amazon to sell Khadi-branded products such as shampoo and scrubs. However, KVIC aims to come directly on to the platform by partnering with Amazon.