Amazon to Add Benefits to Prime to Boost Offline Expansion

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Ecommerce giant Amazon is planning to add benefits to its Prime subscription service to boost its offline expansion and encourage frequent use of the programme in the country. Amazon had recently brought its Prime Day sale to India, which was opened to a rave response from customers.

“Amazon is looking to add more Prime members from small towns in India and that its assisted shopping initiative Udaan and recently launched Hindi interface are aiding this target,” said Jamil Ghani, Amazon’s global Prime head. The move is part of the company’s plans to make a massive offline presence in the country.

Amazon has already partnered with supermarket chain Whole Foods in the US to integrate its Prime offerings offline effectively. The company has bigger prospects in India as it plans to dive deeper into the market here. According to reports, the company is looking to increase its Prime members to more than 10 million in India and is tapping customers from smaller cities and towns.

“We have Prime members joining from Udaan to get access to Prime Video and Prime Music. It’s a small percentage but is growing,” said Akshay Sahi, Amazon’s Prime head for India. Udaan is Amazon’s assisted shopping project, launched in 2015. Now it has nearly 14,000 partners across 21 states.

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