Amazon has launched, Amazon Music, its music streaming service for the Prime customers in India. The move is part of Amazon’s effort to gather more subscribers for its Prime services.
The company’s move to add offerings to Amazon Prime comes at a time when the digital content sector as a whole is seeing heightened action on the back of exponential growth in data.
Amazon is trying to push Music service through its voice-enabled, AI-based assistant, Alexa. Amazon’s speakers use Alexa for voice controlled operations.
Amazon Music service will provide the customers with music in ten languages and they can download and stream songs without any additional costs. The annual fee of Amazon Prime membership is ₹999.
“The voice controlled devices like Alexa were transforming the way people consumed music. We are moving from streaming music on our mobile phones to voice-based streaming,” said Sean McMullan, head of international expansion, Amazon Music .
Amazon also aims top spot in the live music streaming segment as Amazon Music will be made available on iOS, Android, Amazon Fire Tv and on Eco devices. As of now Amazon Music is available across 30 countries.