Global ecommerce major Amazon India has invested ₹26,00 crore to win the ecommerce battle with Walmart-owned Flipkart. The investment will mainly be used to improve Amazon Seller Services in India.
It signals the US etailer’s resolve to take on market leader Flipkart. The latter is set to be acquired by Walmart, a move that will give it a lot more financial and operational muscle.
Amazon CEO Jeff Bezos had made a commitment in 2016 to invest $5 billion into its Indian operations.
To date it has pumped in over Rs 22,390 crore in building infrastructure, acquiring new customers and growing its seller base.
Amazon India has been devising many strategies to overtake Flipkart in terms of sales. It had recently launched a number of exclusive products in competitive segments like smartphones, fashion and grocery.
The company is also to make partnerships with international smartphone brands to launch exclusive products.