This Diwali season pushed Amazon to ponder over better ways to conquer the market as its rival, Flipkart emerged as the winner. In this festive season too, Flipkart outplayed Amazon with 59 percent of the market share while the latter only managed 26 percent, reported RedSeer Consulting, a e-commerce research firm.
This persuaded Amazon to alter its marketing strategy in India. Now the company will focus more on seller services. Reports say that Amazon Inc has invested $ 250 million in Amazon India seller services platform.
With a very large number of sellers across the country, Amazon is eyeing to reign Indian market by next year. Presently, Flipkart, massively funded by SoftBank, is the number one e-commerce retailer in India.
However, with over twenty years of experience in e-commerce industry, Amazon is all set to employ certain tactics to attract customers. The company’s primary focus will be on sellers. Amazon is already offering various services to sellers, which includes giving them a opportunity to sell their products globally.
Through its ‘Fulfilled by Amazon’ service, the company makes all necessary arrangements to help sellers export their products. Indian sellers have already exported 1 million units of products to the US this year via Amazon.
Presently, Amazon has over 2000,00 sellers across India. The company is also devising strategies to hook new customers by providing exclusive range of products.
It recently introduced AI-enabled Amazon Echo speakers in India. Moreover, the company is also aiming better business through the growing number of Amazon Prime customers.