Amazon Enters Edtech Sector With Beta Launch Of Test Prep App

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Global ecommerce giant Amazon has been expanding its domain to several areas in the Indian market. Apart from running the ecommerce marketplace and AWS cloud services, the company has also added a grocery vertical and is focussing on India-first content for Amazon Prime Video. Now, the Jeff Bezos-led company is entering new territory with the launch of its first edtech app.

Amazon has introduced the JEE Ready app in beta phase, which lets students take free mock tests for their preparation of Indian engineering test i.e. IIT JEE. The app, which has been released on the Google Play Store by Amazon Mobile LLC and was launched last month.

JEE Ready lets users take mock tests to prepare for real entrance exams and has over 1K installs so far. Users can log in with their Amazon ID and add details such as their target year and the coaching institute they have enrolled in. Amazon currently lists a few coaching institutes but the test served to students is the same at the moment.

With the entry of Amazon, Indian edtech space is expected to see fierce competition in coming days.

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