Amazon India has almost closed the gap with Flipkart in terms of standalone sales in 2017. According to reports from Forrester, Amazon’s GMV market share gap with Flipkart is less than one percent.
It was five percent in 2016. At this pace, the ecommerce giant is likely to overtake homegrown etailer Flipkart by the end of this year. However, Flipkart still leads as a group with Myntra and Jabong.
According to analysts in Forrester, Flipkart leads in fashion and smartphones, while Amazon has taken lead in categories such as appliances, consumer electronics, and more importantly, groceries, which builds platform stickiness.
“After surpassing Flipkart in 2016 for the first time (in metropolitan user preference), Amazon has strengthened its position as metropolitan Indian consumers’ preferred online retail destination and is aggressively closing the gap with Flipkart to become the single-largest online retailer in India in terms of sales,” reported Forrester.
Amazon has been trying different strategies to lead ecommerce sector in India. It had recently introduced many services under its Amazon Prime membership.
However, Flipkart dismissed the findings of the report.
“It does not cover ground reality. Flipkart is the undisputed leader in Indian ecommerce with 60% overall market share,” a Flipkart spokesperson said.